Performance
Training, footwear, apparel, recovery, nutrition, and shooting-development campaigns.
NIL / Brand Partnerships
A premium athlete platform for modern brands.
CJ Luster is a clean, credible NIL athlete fit for brands that align with performance, preparation, family, confidence, and basketball culture.
Lifestyle
Premium daily-use products, community events, appearances, and authentic social storytelling.
Media
Podcast features, short-form content, interviews, product launches, and game-week activations.
Partnership Value
Professional, focused, and easy to activate.
CJ’s NIL value comes from the clarity of his basketball identity: an elite shooter, proven scorer, UNCW college basketball player, and disciplined competitor with a story brands can stand behind.
Featured NIL Deal
Electro Hydration Gum NIL feature.
Support CJ Luster through the featured Electro Hydration Gum Amazon NIL deal and official athlete merchandise platforms.
